Skoda Debuts in Saudi Arabia In Partnership with SAMACO Motors

With the most significant Middle East expansions, Škoda Auto has announced to entry into the growing Saudi Arabian market. This move, in partnership with SAMACO Motors, a long-standing Volkswagen Group partner, will allow Škoda to bring its lineup to the Saudi Arabian market.  The portfolio includes the hatchback Octavia and SUVs such as the Kushaq, Karoq, and Kodiaq. KSA has a growing demand for practical, reliable, and tech-focused vehicles, with one million units by 2030. 

Future Retail Sites Announcements

The Skoda and SAMACO Motors will set up the first two state-of-the-art retail sites will be opened in Jeddah and Al Khobar by the end of the year, and a flagship outlet in Riyadh in 2026. The flagship store will offer a full digital experience via video walls, interactive touch tables, and modern product displays. For early visibility, Škoda and SAMACO will also roll out ten pop-up stores in high-traffic locations across major cities. These stores will allow customers a chance to engage with the brand. You will also see Skoda in Automechanika Riyadh, Automechanika Jeddah, and Riyadh Season in the near future.  

Saudi Arabia line-up

Skoda's Saudi Arabia lineup includes the following models: 

• Kodiaq
• Karoq
• Kushaq
• Octavia
• Octavia RS
• Superb Sedan & Wagon (coming soon)

In 2026, the compact sedan Slavia will be launched to cater to the growing market segment. 

Targeting Families and First-Time Buyers

Škoda is primarily targeting young drivers and families in urban centers across Saudi Arabia. This buyer segment is increasingly looking for smart, connected, and value-driven vehicles. The Saudi Arabian market has an excellent opportunity for  Skoda, with 156 vehicles per 1,000 people currently. The company has established a Škoda Middle East office to support its expansion efforts across the region, including Oman, Qatar, and the UAE, with two recently opened showrooms. 

SAMACO Motors Partnership

Škoda has partnered with SAMACO Motors (part of the Al Nahla Group) to manage its distribution and retail operations across Saudi Arabia. SAMACO has four decades of experience representing Volkswagen Group brands in the Kingdom.

According to SAMACO CEO Mohammed Samy Raffa, Škoda brings practicality, innovation, and European quality to the Saudi market. This move places Škoda as an alternative to current  European brands in the rapidly growing mobility sector.